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The Jerkbait Treatise Understanding the Draw, the Trigger, and the Art of Simplification Jerkbaits are among the most versatile and effective lures in an angler’s arsenal. Characterized by an elongated profile and, in most cases, a plastic or metal diving lip, these lures are designed to produce an erratic action through movements imparted by the angler. They may contain internal rattles or remain silent. They may float, sink, or suspend in the water column. They come in an enormous variety...

Anglers are frequently confronted with the question of which factors are most important when presenting an artificial lure. Color, shape, sound, vibration, swimming action, and profile are commonly emphasized, and the vast selection available in modern tackle stores reflects this complexity. Faced with hundreds of lure options—jerkbaits, jigs, poppers, spinnerbaits, and bladed jigs—anglers may struggle to make efficient decisions on the water. An analytical approach to angling allows these...

An angler’s presentation is key to actually getting a fish to strike. Size, speed, color, and vibration are all variables that add up to create situational success. Target species, water temperature, presentation depth, so many variables. The key to consistent success is reducing as many variables as possible. When I was first learning how to fish, I thought that the key to success was having access to every bait possible. We were living in the dark ages! We have access to so much better...