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Anglers are frequently confronted with the question of which factors are most important when presenting an artificial lure. Color, shape, sound, vibration, swimming action, and profile are commonly emphasized, and the vast selection available in modern tackle stores reflects this complexity. Faced with hundreds of lure options—jerkbaits, jigs, poppers, spinnerbaits, and bladed jigs—anglers may struggle to make efficient decisions on the water. An analytical approach to angling allows these...

An angler’s presentation is key to actually getting a fish to strike. Size, speed, color, and vibration are all variables that add up to create situational success. Target species, water temperature, presentation depth, so many variables. The key to consistent success is reducing as many variables as possible. When I was first learning how to fish, I thought that the key to success was having access to every bait possible. We were living in the dark ages! We have access to so much better...

Chasing game fish with artificial lures is a science—okay, maybe an art. Alright, let’s be honest: it’s often frustrating. Fishermen exhibit a natural proclivity toward escalation in the pursuit of fishing. In the beginning, an angler simply wants to catch fish. Any fish will do. Once the fundamentals are learned, the second stage of the disorder sets in: the desire to catch only a particular species. This stage can last a short time or an entire lifetime, depending on the angler. The final...